McDonald’s McWeather Project

We turned McDonald’s most loved products into playful weather icons—using real-time MET Office data to create a dynamic national digital OOH campaign. From a sunny burger to rainy fries, the work joined Britain’s favourite conversation: the ever-changing April forecast.

Recognition: Epica Awards – Silver | Fabulous (FAB) Awards – Winner |
Creative Circle – Nominated
Featured in: Creative Review | Lürzer’s Archive