Who we are
Liane Dowling & Tiara Valder
We’re a progressive creative partnership with a shared passion for bold ideas, cultural insights, and meaningful representation. With 30+ years combined experience across leading agencies and iconic brands, we bring complementary strengths—strategic insight, conceptual craft, and an appetite to disrupt.
Liane’s background blends fine art, a 15-year career in advertising, and a recent Master’s in Cultural Studies. Her work interrogates the intersections of branding, gender, and media—reshaping narratives and challenging industry norms. She’s led major campaigns for brands like McDonald’s, TFL, Uber Eats, and AFLW, with work featured in Creative Review, Campaign, and Lürzer’s Archive. Named a Publicis high-potential female leader, Liane fuses academic insight with creative excellence to drive meaningful change.
Tiara is a fearless and curious Creative Director, a founder, and a strong advocate for women. Her work is rooted in cultural understanding and human truth—with a flair for lateral thinking and an eye for the unexpected. She’s created award-winning campaigns for Modibodi, Berlei, Jockey, Google, and Revlon, with recognition at Cannes, D&AD, Effies, B&T, and more. A passionate collaborator, Tiara brings heart, clarity, and sharp creative thinking to every brief.
Together, we believe in the power of storytelling that resonates—work that reflects the world we live in and helps shape the one we want to see. We're creative leaders with conviction and curiosity, here to push boundaries, champion new perspectives, and help brands make a lasting impact.
Agencies:
Parlour (Co-founder) Special Group, TBWA, McCann, R/GA, CHEP, Leo Burnett London, M&C Saatchi London, 303 MullenLowe, Akcelo, The Hallway & more.
Brands:
Berlei, Jockey Australia and Jockey New Zealand, Modibodi, Google, Optus, Unilever, Wotif, Optus, Breville, Revlon, Channel 7, Uber Eats, Google, AFLW, Sanitarium, QuickBooks, Kellogg’s, MyCar, McDonald's.Elizabeth Arden, Tresemme, Alula, Hoka, Spiegelau, Nachtmann, Nude by Nature, Trilogy, Koala, Air New Zealand, Ella Bache, Sky Vodka, Carnival Cruises, Nutriboost, Coca Cola. ABC, SBS, Foxtel, Channel 7, XYZ Entertainment, Universal Music.
Awards:
Recognised at Cannes, D&AD, British Arrows, Creative Showcase, ADMA, AIMIA, MIXX, BADC, B&T and Effies, Creative Review, Lürzer's Archive, Campaign Review, Campaign Awards, Epica Awards and Publicist High Potential female.