Make it stand out.

This campaign championed movement as a celebration of self, Inspired by a genuine insight of observing Serena Williams dancing off-camera on Berlei shoots, Set to an 80s classic, the spot fused Serena’s joy, Berlei’s ethos, and choreographer Mecca Andrews’ powerful movement to create a piece that felt bold, authentic, and beautifully human.

Directed by Paola Morabito, the campaign resonated deeply with women, driving a 100% increase in sell-through, 137% boost in online sales, and generating over 15 million views.

Silver, B&T Awards – Best Content Campaign