Embodied Modibodi X Getty Images

To launch Modibodi’s postpartum range, we partnered with Getty Images to create EMBODIED: #PostpartumUnfiltered—a raw, global photography collection capturing the real postpartum experience. Shot by photographers who’ve lived it or supported it, the campaign delivered over 1,500 authentic assets now available under ‘postpartum’ on Getty, helping shift how this powerful phase is seen and shared.

The results:  The images have been licenced by over 250 companies in 41 countries including Australia, New Zealand, South Africa, Qatar, Norway, India, China, Japan, Chile, The United States, and United Kingdom.

​THE ONE SHOW: Finalist // Interactive, Online, Mobile | D&AD: Shortlist // Photography: Documentary |
PR reach of 389.6 million, press coverage in Australia, USA, UK, Germany, France,
Italy, Russia, Brazil, and Mexico | ​Influencer reach of 1.49 million. | 36% revenue increase, 205% uplift in social engagement.