Air New Zealand | Home Sweet As

To help Air New Zealand connect with expats in Australia, we created Home Sweet As—a long-running digital platform that became a home away from home. From live billboard messages between loved ones to a giant edible map of NZ decorated with “sweet spots,” the campaign sparked emotional connections and drove database growth through playful, culturally rich activations.

Recognition: ADMA Awards: Silver, Digital Innovation, Effectiveness Award, Best of the Best Award, Silver, Digital DM.
MIXX Awards: Silver, International category.
Cannes Lions: Finalist, Cyber Lions, Finalist, Direct Lions.
Creative Showcase: Quarterly Winner Creative Showcase, Quarterly Winner, Overall Annual Winner.
AWARD: Silver, Interactive Business to Consumer, Bronze, Interactive Business to Consumer, Bronze, Online Promotion, Bronze, Digital Campaign.